ABOUT THE PET HUI

“The Pet Hui” is a television series that acknowledges the deep affection that locals have for their pets. Hosted by Darah Dung, the show consists of compelling stories about people and their furry family members, information about health care, tips on training, and much more. We aim to help nurture relationships between pet owners and their companions.

Each episode has a heartwarming story, plus a few on-going segments:

PET HUI STATS

REACH

Spectrum OC16 reaches over 400,000 households in Hawaii. The Pet Hui averages about 60,000 viewers per month.

FREQUENCY

The Pet Hui airs 30 times a month. Our prime time slots are Sunday, Monday and Tuesday nights at 9:00. We also air at various other times throughout the week.

DEMOGRAPHICS

After 12 years of broadcasting, The Pet Hui is well-known within Hawaii’s pet community. We are often invited to local pet events and receive story requests. Because pets are considered part of the family, our show is a very emotion program for our viewers. The people who watch our show love their pets and want the best for them. Advertisers have a unique opportunity to reach this motivated buying audience with a very modest investment

SOCIAL MEDIA

The Pet Hui has a strong presence on all social media platforms. Plus, Spectrum OC16 archives past episodes on their website for subscribers to view.

WHEN & WHERE

Find The Pet Hui on Spectrum OC16 – channels 16 & 1016HD at the following days/times:

SUNDAY – 9:00pm, 9:30am
MONDAY – 9:00pm, 12:30pm, 5:00am
TUESDAY – 9:00pm, 8:30am, 5:00am
WEDNESDAY – 4:00pm, 5:00am
THURSDAY – 5:00am
FRIDAY – 5:00am
SATURDAY – 1:00am, 5:00am

(Repeats 14 times per week on Spectrum OC16 TV)

RATES

Ad Type	Total Spots (per month)	Bumpers	Title Intros	Cost
30-Second Commercial	30			$750
Segment Sponsor	60			$1,250

Let Hawaii’s community know you care by sponsoring a segment like: CrimeStoppers, Adoptable Pets, or Health Tips. Your company’s name will be incorporated into the segment’s intro, plus your spot will air before and after the segment.

Title Sponsor

120

120

30

$1,998

Your 30-second spot will run in every commercial break (120x per month)

Your company name will be n every bumper that leads into a segment:
“The Pet Hui is brought to you by (Your company name)” (120x per month)

Name drop at beginning of show: “(Your company name) presents The Pet Hui.” (30x per month)

TESTIMONIALS

Rick Baker, owner, The Pet Hale

We have been advertising on The Pet Hui for over 10 years. We get a direct response from our commercials on the show and our customers always mention seeing us. A couple of years ago we decided to double our advertising package with Ron Darby because we felt the money was better used on The Pet Hui than other media. Ron has always done an excellent job showcasing our store, and I strongly recommend his services for anyone looking to increase their advertising presence.

Tracy Williams, VP, Wet Okole Hawaii

Ron Darby has produced quite a few great commercials for Wet Okole in California and of course here in Hawaii for many, many years. Being on The Pet Hui is one of the best ways to reach Hawaii’s local audiences and it lets them know we are a local company that originated in the Islands. We feel it’s a great bang for the buck being on The Pet Hui on Spectrum OC16.

Bill Van Der Hur, former owner, Aloha Kia

Aloha Kia has been advertising on The Pet Hui since 2009. WE feel it is a cost effective way to get in front of a unique demographic audience here in Hawaii.

Holly Poomai-Healani, Manager, VCA Animal Hospitals

VCA has been working with Ron Darby on The Pet Hui for over 10 years now. From the segments on us, to the 30-second commercial, it has been an effective and affordable way to get on TV and to support a local business. Plus it’s the only show that is all about pets in Hawaii

Ali Mathews-Bacon, Owner, Got Poo? Waste Removal

We have been running our commercial on The Pet Hui for over 5 years and plan on continuing. Way more affordable than the networks and targets my clientele base.